About Start The Conversation™

Start The Conversation (STC)™ is a registered Public Benefit Organisation. We are a dedicated team of individuals driven by a shared vision of creating positive change in our community and beyond. Our organisation was founded by passionate advocates for economic empowerment, we've witnessed firsthand how proper financial knowledge can break cycles of poverty and create generational wealth.

We believe that everyone deserves access to essential resources, opportunities and a better quality of life, which is why we offer free financial literacy and consumer studies programs to help individuals make informed decisions about their money.

What role does Start The Conversation™ (“STC”) play in promoting financial literacy?

Empowering individuals with the knowledge to improve their financial well-being.
Creating awareness about financial situations and practical solutions.
Encouraging meaningful conversations around money management, savings, and debt.

Through our collective efforts, we aim to create Consumer Awareness to uplift the financial well-being of our communities. This year, we're expanding our impact even further by introducing Braille education, ensuring that visually impaired individuals also have access to valuable learning opportunities.

At STC, we're committed to breaking downbarriers and fostering a more inclusive, knowledgeable, and empowered community.

All staff are qualified financial facilitators inline with the Financial Sector Conduct Authority (FSCA) requirements.

Our Mission

At Start The Conversation™, we believe financial literacy isn't just about numbers. It's about transforming lives and breaking cycles of poverty. Across South Africa, countless individuals struggle with managing finances, tackling debt, and saving for tomorrow. We're changing that narrative by offering accessible, practical financial education that meets people where they are.

What drives STC™?

Our Core Values

Empowerment: At the heart of everything we do is the belief that financial education is fundamental to empowering individuals. By providing people with the knowledge and tools to make informed financial decisions, we enable them to take control of their financial futures, improve their personal well-being, and contribute to the economic growth of their communities.

Inclusivity: We recognize the diverse needs of individuals across different demographics, and our mission is to make financial education accessible to all. We design our resources and programs to be relevant and helpful for people from all walks of life, whether they’re from low-income households or affluent communities, urban or rural areas, or varied cultural backgrounds. Everyone deserves the opportunity to enhance their financial literacy.

Sustainability: Financial education isn’t just about short-term success; it’s about creating lasting, generational change. We aim to inspire and equip individuals with the knowledge and skills they need to make sound financial decisions that benefit not just themselves, but also the wider community. By promoting sustainable financial practices, we’re helping to ensure that future generations inherit a more financially stable world.

Integrity: Trust is the foundation of any successful educational initiative, and we are committed to maintaining transparency and honesty in all our interactions. We ensure that all our content is clear, factual, and designed to build credibility with our audience. Our goal is to cultivate an environment where learners feel confident in the accuracy and fairness of the financial information provided.

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